Google Ads is Google’s online advertising platform enabling businesses to create targeted pay‑per‑click campaigns across Google Search, Display Network and YouTube. Advertisers bid on keywords or audience segments to display text, image, video or shopping ads when users search. Campaigns are structured into accounts, campaigns, ad groups and ads, allowing precise budget allocation, bidding strategies (manual CPC, enhanced CPC, target CPA, maximize conversions) and testing. Quality Score—based on ad relevance, expected click‑through rate and landing page experience—determines ad rank and cost per click, encouraging high‑quality creatives. Advanced targeting options include keywords, demographics, interests, in‑market audiences, remarketing and geo‑targeting. Conversion tracking and Google Analytics integration provide detailed performance metrics: clicks, impressions, conversions, cost per acquisition and ROI. Machine‑learning features like automated bidding and ads optimize delivery. With full budget control, flexible ad formats and analytics, Google Ads empowers businesses of all sizes to drive traffic, generate leads and increase sales effectively.